Another Sasha/B Showdown. And the Winner Is…

23 12 2008

In the typical binge-a-licious Beyonce style, two new videos recently surfaced: a raucous, danceified visual aid to “Diva,” a Sasha Fierce track, and “Halo,” a mellow, aw-shucks-I’m-in-love situation, taken from the softer side of Sasha (Beyonce). Confused yet? Don’t be. Because after watching these two vids, Mrs. Carter (that’s right, ANOTHER moniker) will make dern sure that you know the difference between her two self-imposed alter egos. BONUS! She’s also decided to spring for the use of color!

Anyway, the last time B released two videos from her latest album, ‘Single Ladies’ clearly came out on top. The thing became a YouTube, Bonnie Hunt, SNL, and AMA phenomenon, while ‘If I Were a Boy’ simply confused people (read: me) with its shifting perspective and bored others (read: me again) with its blase whininess.

This time around, the tables have certainly turned. Translation: Halo rocks as a single on a purely sonic level.View below.

The video doesn’t necessarily help or hurt its awesomeness. Overall, it makes sure to stay out of the way of viewers actually listening to the track by employing incredibly typical and bland archetypes. ‘Ooh, ain’t we sweet!’ ‘He adores my passion of watching myself do an accelerated form of pantomime in front of a mirror!’ ‘Oh my gosh, camera! Didn’t notice you there as we giggle deliciously!’

Also, personal qualm: if you’re gonna hire a model to be your love interest to act out a relationship you ‘wrote’ about in your ‘most personal album yet,’ a relationship that you have with a hugely public figure, a figure everyone knows you’re married to, then COMMIT to acting like you’re NOT YOU. What I mean by this: don’t spend the last 30 seconds of the video singing to him whilst 3 cm from his face and not make any contact. Weird. B, I totally respect you not wanting to get your hank-pank on in your vid whilst married. Just don’t tread some strange line between committing to the ‘character’ in your video and remaining Mrs. HOVA. Anyway. Unnecessary aside.

Moving on to ‘Diva,’ a video that does exactly what ‘Halo’ didn’t do, on an obscenely grand scale:

Imma bullet my issues.
-Are we now to believe that Sasha permanently comes with a backup-dancing duo? If so, a) boo for blandness and b) how creepy of Beyonce to yearn for the Destiny’s Child days of yore, when two subordinates were always at her rear!
-Those much-publicized-pre-video-release fringe glasses were SO anti-climactic. First of all, she barely wore them during the video. And secondly, they were so incongruent! ‘omgLOVE these glasses, Mr. Video Director. I must wear them with my most avant garde apparel: JEANS, A WHITE TANK TOP, AND A LEATHER JACKET.’ So NOT diva.
-The concept was slim-to-non-existent. With ‘Single Ladies,’ a concept wasn’t required; the focus was on the crazy-awesome 3+ minutes of choreography. And that was a record-introducing single. Girlfriend (or, as in the case of this video, Homegirl) gotsta step it up with some coherence on the second go-round.
-Howevs, the dancing was on the money considering the track’s ‘hood’ quality. B was moving with more of a ‘what up’ aggression and shoulder swag, unlike the strong feminine hippages of ‘Single Ladies.’ That’s right, hippages.

Overall, the vids are sufficient and still relatively entertaining. But Halo definitely emerges as more of a solid release, while Diva feels too hurried and wafer-thin.




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